Everything you need to know about obtaining a synchronization license
Introduction
If you want to use a copyrighted music piece in a visual project such as a film, TV show, or an advertisement, you'll need to obtain a synchronization license. The process might seem overwhelming at first, but it doesn't have to be. In this article, we'll cover everything you need to know about obtaining a synchronization license.
What is a synchronization license?
A synchronization license (or sync license) is a permission granted by the owner of a piece of music to synchronize that music with a visual project. The visual project can be anything from a TV show to a YouTube video. The owner of the music is usually the composer, publisher, or record label.
Why do you need a synchronization license?
You need a synchronization license to legally use copyrighted music in a visual project. Without it, you risk facing legal action for copyright infringement. It doesn't matter if you only use a few seconds of the music or if you use it in the background. Any use of copyrighted music without permission is illegal.
Where can you obtain a synchronization license?
The easiest way to obtain a synchronization license is through a music licensing agency. These agencies specialize in obtaining and granting synchronization licenses for a wide range of music genres. Some of the most popular music licensing agencies are:
- Audio Network
- Musicbed
- Epidemic Sound
- Pond5
How to obtain a synchronization license?
To obtain a synchronization license, you'll need to follow these steps:
- Determine the type of visual project you'll be using the music for (film, TV show, advertisement, etc.)
- Choose the music you want to use and identify the owner (composer, publisher, record label)
- Contact the music licensing agency or the owner of the music directly to request a synchronization license
- Negotiate the terms and fees of the synchronization license
- Sign a synchronization license agreement
How much does a synchronization license cost?
The cost of a synchronization license can vary widely depending on several factors. These factors include:
- The type of visual project (film, TV show, advertisement, etc.)
- The duration of the music used in the visual project
- The popularity of the music and the artist
- The scope of the project (local, national, international)
- The distribution method (theatrical, DVD, online, etc.)
What are the different types of synchronization licenses?
There are two main types of synchronization licenses:
- Master use license
- Sync license
A master use license gives you permission to use a specific recording of a song in your visual project. A sync license, on the other hand, gives you permission to synchronize any recording of a song with your visual project. Most music licensing agencies offer both types of licenses.
What are some additional considerations?
It's important to note that obtaining a synchronization license doesn't give you the right to use the music in any other way. For example, if you want to use the music in a separate soundtrack album, you'll need to obtain a separate license for that use.
It's also important to consider the terms and conditions of the synchronization license agreement. These agreements often come with restrictions on how you can use the music, such as time limits, geography, and distribution methods.
Conclusion
Obtaining a synchronization license might seem like a daunting task, but it's an important step in ensuring that you're using copyrighted music legally. By following the steps outlined in this article and working with a reputable music licensing agency, you can obtain a synchronization license that fits your needs and budget. Remember to carefully read the terms and conditions of the license agreement and follow all restrictions to avoid legal issues down the road.